.2024 has actually been actually an inconsistent year for adtech funding.U.S.-focused adtech start-ups, the moment adapted to getting billions in equity capital each year, have brought up virtually $360 thousand up until now this year, placing it on the right track to be the industryu00e2 $ s slowest year in over a years, every Crunchbase information. That lag is because of market concentration, elevated regulative pressures, and also economical uncertainties.ADWEEK spoke with five VCs who continue to buy adtech providers, in spite of these difficulties, about what they are actually trying to find as well as what they steer clear of. Probably unsurprisingly, these clients are actually targeting possibilities in privacy-focused modern technologies as well as industry-specific areas such as connected TV.